Mental Health Playbook for Restaurants

It is now more and more clear that brands should be actively assisting and promoting the emotional and mental wellbeing of their customers.

Customer Data is vital for the long term sustainability of any business.

However, for the restaurant business, customer data is integral for growth and expansion.

The withinu Mental Health Playbook will help you build and maintain your customers' wellbeing as well as enabling you to gather key data on them so you can communicate with them effectively over the long term.

Your Playbook will be fully branded and bespoke to your restaurant. 

It is first and foremost about supporting your customers with their mental health. It will enable you to create a lasting emotional connection with them.

It will drive more customers into your restaurants and allow you to gather key customer data to enable you to cut through the generic 'Facebook noise' that your competitors rely on.

"Just stick it on Facebook," is a common marketing method for most eateries. 

Social Media followers are great, but without an email address, you’re at the mercy of an algorithm that prioritises adverts over your content.

Building your followers on Social platforms alone is a mistake.

It will set you miles apart from your competitors, most of whom simply post an image of a dish on Social Media, thinking that is how to market a restaurant.

“Email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.” - Anne Handley

Everything with the Playbook is automated for you.

Customers simply scan a QR code at their tables or visit a link from Social Media, enter their details and we do the rest. Your Mental Health Playbook is sent to them every Monday. 

Every week you are communicating with your customers and offering them valuable, actionable content that will help them in their day-to-day lives.  The added beauty of this initiative is that you are also sending them a weekly discount code to be used Monday thru' Thursday.  This ensures that they have to keep opening your emails weekly to access that week's exclusive code. 

This will result in your customers sharing this groundbreaking tool with their friends and families online. 

It will provide you with a whole year of content for your customers, freeing you from constantly thinking about what to say online, leaving you to focus on running the business, whilst continually gaining new customers for your restaurant and gathering new data about them.

Alongside sending your customers tips to improve and maintain their mental health, you can send them exclusive 'Members Only' info (new dish/cocktail/upcoming member-exclusive events etc.)

All content we provide can also be used across all your social channels, ensuring they also stand out from the crowd and hit your target audiences.