Introducing withinu

Here at withinu, we offer digital, face-to-face counselling & therapy to businesses, individuals and places of education. To us, Mental Health is just like physical health - we all have it and we all have differing levels of it. 

When trying to build and maintain your physical health, one trip to the gym won't make you an Olympic athlete. Likewise with your Mental Health, reading one motivational image on Instagram, or taking one visit to a Counsellor, won't make your Mental Health robust. 

Both are continuous, ongoing journeys of learning, discovery and work. Mental Health is at the top of everyone's agenda right now. 

The Mental Health Playbook was born as we were building the back-end aspect of the counselling & therapy service. We realised while we were developing, we had to market withinu prior to launching.  

The plan was to put a handful of Mental Health tips together and send them out free of charge to the companies we wanted to be aware of withinu.

Out thinking behind this was Number 1, it's helping people with their Mental Health, Number 2, it's got our brand all over it and Number 3, it's free to those who consume it. 

WIN, WIN, WIN!

As this idea gathered pace and feedback came in, we realised that the tips were helping, people wanted more and that a few tips wasn't enough. We recognised that we could really, really go to town with this idea.   

With that, the next step was to build a simple, ongoing programme of Mental Health support that anyone could follow and benefit from on a long-term basis. 

So, we went out and crowdsourced a whole raft of Mental Health tips by speaking with reams and reams of people, asking them what they did to support their Mental Health. 

Here at withinu, we work with a host of professional, qualified counsellors and therapists. We could have easily just approached them and asked them to provide us with load of Mental Health tips. 

However, our thinking was that by crowdsourcing these tips, they would be authentic and things that we knew 'normal' people were doing on a day-to-day- basis and if it works for them, it'll work for others.  

To make it more real, we also asked those who offered their tips to star in the design of it - again, showing everyone that the advice and ideas they are reading are sincere and offered up by people just like them. 

We believe that this makes the whole programme feel less overwhelming, more honest and heartfelt, whilst projecting an aura of simplicity and emotional connection. 

A Playbook is generally used in sports teams to help individuals navigate their way through any special tactics they have to undertake whilst on the playing field. 

You may have seen a Team Coach showing a player a folder with images on before they enter the field of play. They are highly visual, combining striking images with impactful words for quick reference and easy retention.  

Exactly what we were looking to do! So this is the format we went for and it's worked an absolute treat. 

52 tips on Mental Wellbeing have been put together in the first-ever crowdsourced Mental Health Playbook. For anyone to take in and act on such a lot of information is difficult, so we distribute one tip a week, every Monday for a year, via email. 

This means that at the start of every week people are receiving tips on how to build and maintain their Mental Health. What better way to have momentum in your life than to start with a great Monday and carry that energy into the rest of the week?

This means that every Monday, subscribers are receiving a truly valuable email and actually looking forward to opening it. 

We can now white-label our Mental Health Playbook meaning it will be designed around your branding. We will design you a landing page to be sent out to your clients and prospects where they will enter their email address to gain access to your Mental Health Playbook. 

The result of this is your brand in-front of the people and companies you want to work with, every week for a whole year from sign-up. It's a fantastic sales tool that everyone will say yes to as it is assisting them and their staff with their Mental Health and it's free to them. It will create an emotional connection from your brand to them and enable you to maintain awareness long-term. 

Everything is automated - we do it all for you. Most valuable aspect of this tool? It's constantly gathering email data for you as people sign up.