withinu Mental Health Playbook Front Cover

Mental Health Playbook for Recruitment Agencies. It's how you:

Help build your stakeholders' mental health
Have more motivated consultants
Gain more clients & candidates
Increase your brand equity
Rocket your revenue
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1 in 4 people is affected by conditions like Anxiety, Stress & Depression every year. A recession looms and we are entering a cost of living crisis. Things will get worse before they get better and people need support.

It is now more and more clear that Recruitment Agencies should be actively assisting and promoting the mental wellbeing of their employees, workers and clients.

Your withinu Mental Health Playbook will result in more motivated employees, a bigger, stronger talent pool and ultimately more clients.

We want to help you, help your stakeholders with their mental health.

withinu work in the Mental Health space, offering digital counselling & therapy to businesses, individuals and places of education.

At withinu, we understand that in order to grow the business, agencies need: 
 - more clients 
 - more candidates
 - more revenue
- more motivated consultants 
 - quality outbound content 

We also realise that some agencies have outdated practices and procedures for client and candidate attraction, with poor sales scripts and often unmotivated consultants.

The recruitment market is saturated with no barriers to entry. There is hardly any emotional connection and very little discernable difference between agencies, most of whom say their USP is 'their people'.

Many are frustrated with their sales results as they don't have strong enough sales pipelines or candidate attraction systems in place apart from spamming on LinkedIn and poor cold calling scripts.

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Your prospects, clients and candidates should look forward to hearing from you. You should have continuous, quality outbound content to give them that creates a strong emotional connection with them, which will ultimately result in more sales and more candidates.

We understand that a lot of agencies want to give their consultants effective BD tools that will keep them motivated and result in more revenue.

We offer a unique, ultra-effective tool that will help all your stakeholders with their mental health. As a result, this will place you at the forefront of their minds as a company they would want to work with.

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MENTAL HEALTH IS AT THE TOP OF EVERYONE'S AGENDA

Recruitment is all about people and sales and a successful recruitment agency interacts with many, many people.

Your agency is selling to every person it touches and every person your agency touches has Mental Health. 

As a Recruitment Leader, you need to be aware of how Mental Health affects those stakeholders in your agency. Clients, potential clients, staff and candidates/workers.

Your bespoke, branded Mental Health Playbook will put your agency in front of all your target markets, helping them with their Mental Health on a weekly basis.

Now, major companies have to align themselves with organisations that understand mental health and are leading on it. 
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THIS IS A UNIQUE WAY OF CONNECTING WITH CLIENTS, PROSPECTS & CANDIDATES

In today's business climate, BD that relies on cold calling and spamming is becoming increasingly ineffectual, outdated and frowned upon. Selling as they did in the '90s is a sure-fire way to turn off most modern Business Leaders and Heads of Departments.

What's the first thing you think when someone who you've never heard of calls for you or asks to connect on LinkedIn...?

BD is no longer about cold calling and asking someone if they need staff, or informing them you have an amazing candidate that fits their bill.

Gone are the days where handing out business cards at an event, or spamming candidates on LinkedIn are fruitful.

Give this to your Consultants to send out to clients, prospects and candidates. It is an amazing way for your company to begin a conversation that is not sales related. This is all about creating a stronger connection and enabling a relationship to flourish by you giving them something of true value free of charge. 
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THE MOST EFFECTIVE, UNIQUE TOOL YOU WILL EVER HAVE TO HELP BUILD MENTAL HEALTH

In today's business climate, sales is all about building your reputation and brand by advising, influencing, persuading, consulting and networking.

Give people something of true value that connects with them emotionally and they will, in turn, listen to you and interact with you on a deeper level.

By helping Clients and Candidates with their Mental Health, you will build a strong, emotional connection with them. Nobody else is doing this. Be a pioneer in your space. 

Your Mental Health Playbook will help you build and maintain the wellbeing of everyone your Agency interacts with, enabling you to communicate with them effectively over the long term and ultimately turn them from prospects to perpetual clients. 

withinu will provide you with scripts for your consultants to use when calling and emails to send when distributing the Playbook, ensuring maximum impact and return for every call they make. 

We will also build you a bespoke, fully branded landing page where people sign up for your Playbook. Once signed up, people then receive one mental health tip a week for a whole year, again fully branded for you.

As your campaign builds, we can bring in your biggest clients and co-brand the Playbook with them for their staff and the wider community.  

Giving something of value away for free is the most effective way to start a relationship. If you don't agree, then just think what happens when you visit a stand at a trade show. 
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With this an agency will have:

More motivated consultants who will enjoy picking up the phone and distributing your content to help improve people's mental health. 
Clients, prospects and candidates who look forward to hearing from them and receiving their content.
A reciprocal relationship with their clients & candidates - you give, they give.
A strong emotional connection with staff, clients and candidates.

Without the withinu Mental Health Playbook

Just another agency in a sea of vanilla suppliers. 
Same old, same old BD practices. 
Continue to get lost in the talent war on LinkedIn and job boards. 

We help agencies go from:

Being frustrated and not fulfilling its potential, having stop-start sales and marketing campaigns with no emotional connection to their target market that ultimately results in no discernable uptake in revenue.
To:
An agency that that leads the dialogue on mental health and has true brand equity with its marketplace.

One that builds its reputation and brand by advising, influencing, persuading, consulting and networking and as a result, has increased its revenue with more motivated staff and more long term clients.

withinu will take all the work off your hands

Emails
We design, build and automate the Playbook emails for you, which can include your client logos etc as required.
Scripts
We provide you with telephone scripts and email templates to use with clients, prospects and candidates when distributing and following up on your Playbook. This is an incredibly simple, yet remarkably powerful way of striking up a meaningful interaction via phone and email.  
Landing Page
We build a branded landing page for you where people input their email address to receive the Playbook and trigger the automated emails.
Social Media
We provide you with a year's worth of branded social media graphics to promote your Playbook across all your social channels.

Once your campaign starts we can invite your biggest clients to join. 

Your clients will also see the massive value and potential the Playbook offers. 

We can then invite them in and add their brand to the emails and landing page and send the Playbook out to their staff. This joint venture will enable your brand to be in front of your client's staff and will cement your relationship with them. 

Again, we will amend and/or create the emails and landing page as required. 

Your Playbook can be sent out to prospective candidates on LinkedIn as an amazing 'connection' tool and used on Facebook/Instagram as visually stunning content to engage with your followers and gain their data. 

Social media followers are great, but without an email address, you’re at the mercy of a social media algorithm that prioritises adverts over your content. Building your followers on Social platforms alone is a mistake.

Your Playbook should also be sent to all the candidates on your database to show them that their mental wellbeing is at the top of your agenda. 
Is mental health a priority in your organisation?
Do you want your client and candidate numbers to soar?
Do you want to increase your agency revenue?
Do you want to build true brand equity with your staff and clients?
Do you want to give your consultants a truly unique BD tool?
Do you want to create a real emotional connection through BD?

If so, enter your details below and we will send you your bespoke Playbook Pitchdeck outlining how it will work for you.

We need the name of your Agency so we can design the Pitchdeck around your brand.
ENTER YOUR DETAILS BELOW OR CALL DANNY ON 03330 500 399
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